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About TSE

We believe consistently delivering great content while building healthy audiences is key to creating long-lasting publishing and personal brands. We’ve used our social media expertise and data driven approach to launch and grow some of the biggest sites and online personalities.

Lorenzo Thione


Lorenzo Thione is a startup entrepreneur, Broadway producer and community leader fascinated by the intersection of Technology and the Arts. A founder of Powerset (acquired by Microsoft, now Bing.com), he is a co-creator and executive producer of Allegiance on Broadway (starring George Takei and Lea Solonga), for which he spearheaded social media strategies that lead to astonishing growth and unprecedented awareness and audience engagement for a Broadway musical in its development phase. With a strong background in web technologies, data analytics, product marketing and business, Lorenzo leads The Social Edge as its Chief Executive.

Jay Kuo


Jay Kuo is a leading social media consultant, a Broadway producer and co-creator, composer and lyricist of Allegiance on Broadway. At The Social Edge, he serves as Chief Creative Officer, responsible for content, copy and thematic / brand consistency and has built social media platforms from inception to top world performers, winning for his clients #1 Twitter feed (Buzzed 2011) and #1 most influential personality (Mashable 2012). Jay is a former appellate litigator, admitted to the California Bar and to the Ninth Circuit Court of Appeals and the U.S. Supreme Court.

Join the team

We are looking for talented people who want to be at the forefront of the Social Edge.